This week I explored visual culture and digital relations through the lense of the pop music scene. I had been noticing distinct patterns within this industry and found that through visual exploration, these trends become more and more prevelant. Through this research I sought to have a deeper understanding of the current visual climate in the music scene, as well as develop a greater sense of how branding and world-building work in tandem to enhance the listening experience. By dissecting the visual identities of contemporary pop legends I was able to employ some of the strategies and tactics they use to create my own content for an artist of lesser notoriety.